Campagne types

On our platform as advertiser you order, or as publisher you create, various types of branded and native content, also content marketing. Content marketing differs from bannering and programmatic (native) advertising. We explain why.

Content marketing

Content marketing can be separated into two types of marketing: branded and native content. The difference lies in the content being displayed as an article or an ad.

Branded content

Writing or placing an article or link that showcases the brand’s identity and where you can tell the content was written commissioned by the advertiser.

Native content

Linking and directing to an advertiser’s website without showing or mentioning the advertiser’s name.

Programmatic is not content marketing

Native content, usually seen as programmatic content, is not necessarily our definition of content marketing. Programmatic content usually consists of banners looking like textual content, but actually are advertisements. They are perceived as native, because the reader is not aware of its advertising purposes.

Products and services provided by publishers

Publishers choose which services they offer to advertisers. They can publisher articles as themselves, being an influential, or as part of a website. The type of services vary based on the type of of medium they use.

Affiliate links

A specific URL that contains the advertiser‐s ID or username. The affiliate link can be added to content that covers products or services and directs to a page on the advertiser’s website that promotes this product or service. Affiliate links are used to record the traffic that is sent to the advertiser’s website.

Blog post

A general description of a native or branded article, specifically written by bloggers.


Having someone write an article or blogpost designed to be published on the advertiser’s website and which showcased the writer’s vision on a subject.


Content on the publishers channel, which could be a photo or video on Instagram or a blog post for a website.


Adding content and links to high quality and relevant existing articles. This may also be references to an existing article.


Adding links to a website aiming to increase SEO by obtaining backlinks and/or gaining traffic from relevant subjects with a high search score.


A post that emphasized on the user benefits of a product or service, sometimes comparing them to competing products or services.


A written story that embodies the human character of a brand without directly referring to the brand in a sales manner or mentioning a link. The story is placed on the advertiser’s website.


Publishing a post aiming to promote a product or service by handing something out to its readers. The advertisers provides the prices.

Favorite brands

Blogs and websites have a list of favorite shops or brands listed on their sidebar. In this section, advertisers and brands get the opportunity to be promoted by influencers.