“Help us improve our online visibility with home & lifestyle influencers.”
For a webshop, online visibility is super important to be found well. DirectLampen achieves this with a continuous campaign that has now produced 164 expressions (with 164 influencers).
By combining barter deals and fixed fee deals under € 250, they manage to keep the budget within bounds. This webshop is now referred to from all directions of the internet.
(during the year)
€250 a piece or barter deal
views of 15 seconds or longer
Links to Directlampen are still active
Because the articles remain online, there is a permanent improvement in findability and visibility.
The campaign still receives several proposals (pitches) from relevant influencers and publishers every month
Make a briefing once and the influencers will keep coming up with great proposals.