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Case

Mood lightning

for Directlampen

Directlampen campagne
Directlampen

Question

“Help us improve our online visibility with home & lifestyle influencers.”

Campaign

For a webshop, online visibility is super important to be found well. DirectLampen achieves this with a continuous campaign that has now produced 164 expressions (with 164 influencers).

By combining barter deals and fixed fee deals under € 250, they manage to keep the budget within bounds. This webshop is now referred to from all directions of the internet.

Findability

Target campaign

164 expressions
(during the year)

Ongoing campaign

€250 a piece or barter deal

Compensation

Results

56.400 views

Watched

26.400 reads

views of 15 seconds or longer 

Lasting visability

Links to Directlampen are still active

Because the articles remain online, there is a permanent improvement in findability and visibility.

The campaign still receives several proposals (pitches) from relevant influencers and publishers every month

Make a briefing once and the influencers will keep coming up with great proposals.

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