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Case

Sint is looking for you

for Sanquin

Sanquin campagne
Sanquin logo

Question

“Help increase awareness for our campaign site and for donating blood.

Give Sinterklaas a gift of vital importance, donate blood! “

Campaign

Sinterklaas has a lot of wish lists in his big book. However, he cannot give many people and children what they would most like and need the most: new blood.

To draw attention to this campaign, Sanquin deployed widely: websites, Instagram, Twitter and Facebook. Influencers shared the personalized videos (which they made themselves on the website) and posted links to it.

Effectiveness was measured using UTM codes.

Awareness & traffic to the website

Target campaign

Campaign booster

Good start for viral content

€10.000,-

Budget

Results

189.000 video views

Reach

18.500 website views

Leads

4.900 interactions

Shares, comments and likes

 

In addition to your own socials, Adwords or banners, the use of influencers is a powerful way to boost your campaign. Many of our influencers were happy to cooperate to give this organization the attention it deserved. With 189,000 video views it was a succes.

Our influencers reinforced the online campaign and acted as a flywheel for the viral videos

De Speld
FHM
Britt Scholte

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