Native Advertising

What is native advertising?

Wikipedia defines native advertising as:

Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.

Why use Native advertising?

Modern web users have grown weary of having their browsing experience ruined by popovers, takeovers and advertorials; 16% of all users even block ads altogether, leading to decreased revenue and broken websites. Publishers are looking for alternatives and start working with sponsored content, product placement and recommended articles instead.

Unfortunately due the way scrupulous publishers have also embraced these alternatives a lot of visitors now think of these as one and the same thing as ads.

What does the market need?

The market needs a native advertising solution that integrates with the existing websites without altering them in any way, giving the visitor the websites he loved to visit and leaving the publisher with the revenue he needs.

Our solution

Our link-replacement technology enables you to employ one of the closest to natural native monetization solutions. The user experience is not disrupted in our solution because it doesn’t kick in until the user actually clicks on the link in question.


  • Having links in articles is natural, as long as you link to advertisers you think are relevant.
  • Earn revenue over your outgoing traffic to advertisers.
  • Higher than average conversion rates since the link is only shown where it would normally be.
  • Mobile friendly.

How it works

In the back our technology is driven by a proven affiliate-marketing strategy, where publishers get paid for referring customers to an advertiser, receiving a percentage of the sale price when a sale is made. In the front we employ a link-replacement strategy that doesn’t affect the website’s operation the outside world up until a user is ready to follow an outbound link a advertiser. Because LinkPizza only looks into existing links and doesn’t replace words with advertisements like some other parties, the user experience remains exactly the way the publisher meant to be it when he wrote the article or post that link. Leaving the visitor with the original experience while still contributing to the publishers revenue.

See it In action

Try these two links to see how a well constructed article is monetized without any hinderance to the original experience.