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The benefits of an Instagram business account

Before advertisers want to collaborate, they want to know your statistics. These statistics will automatically be updated in your mediakit when you’re connected to LinkPizza with a Instagram business account. Are you an influencer or publisher and are you not using a business account yet? This is the time to update your account. It’s super easy and gives you a lot of benefits.

How to create an Instagram business account?

You can simply create an Instagram business account: navigate in the app to settings and choose ‘switch to business profile’.  After that you can fill in your business profile with contact details and your website. When you’ve done that, you have a Instagram business account!

But beware: you’re not completely done yet! To use all the benefits of an Instagram business account and to be able to connect to LinkPizza you also have to connect your Instagram account to your Facebook page. Navigate to your profile, choose ‘edit profile’ and select ‘page’ underneath business information. Select the Facebook page you want to connect with or make a new one.

How to connect your Instagram account to LinkPizza?

Is your business account connected to a Facebook page? Then you’ll be able to connect your Instagram with LinkPizza! In this way we can automatically keep your mediakit up to date with the newest statistics.

What are the benefits of an Instagram business account?

There is a lot of difference in the possibilities between a personal account and a business account. Curious about the benefits of an Instagram business account? The possibilities and differences are explained below.


Stats and numbers. Ultimately that is what it’s all about in the online media landscape. Boring? Certainly not! With an Instagram business account you learn more about who your followers are, but also what the best time is to post your messages.

With an Instagram business account you gain insight into when your followers are most active during the day. This way you can plan your posts in a more targeted way. Besides the normal likes and comments you can see with a personal profile, you see how often your post has been viewed, the unique reach, but also engagement of  a post. Also, you’ll receive more information about your followers. You can see the ratio in man and woman, the age of you followers and there location (country).

You can also see which of your previously posted posts have been the most successful. Perfect to determine your strategy and to place your content more effectively.

Instagram business statistics

Contact details

With a business account you are more accessible! You can add contact details such as your address, phone number and e-mail address to your biography. This is not possible with a personal account. Normally you would only enter an e-mail address here.

You can also add your website, super useful if you want to refer your followers to your blog!


You’ve probably seen it in stories: Swipe-up! If you have a business account and 10.000 or more followers, you have the option to add a link in your stories. This way you can easily add a link from of your newest blog post and lead your followers here.


Maybe not immediately what you think of, but you can also advertise on Instagram with a business account.  Especially for businesses it’s very interesting, but this can also be very interesting to promote your own profile! Instagram makes it possible to advertise and target your target audience.

You can do this with a sponsored post that is shown in the feed, but also by a sponsored story where you can place a link to your website or blog.

Do you want to make more out of your blog as an influencer and are you looking for collaborations with advertisers? Sign up with LinkPizza and within no time you have new assignments!

Campagne engagement engagement rate influencer marketing Instagram

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