Briefing
Campagneverwachting
We’re looking for publishers and platforms that cover the latest news and trends in online and mobile marketing. Are you eager to cover a piece on the growing importance and usage of proximity technologies, like geofencing and beacons, in the field of mobile marketing?
About Plot Projects
We are a leading location-based and proximity marketing software company in the field of mobile marketing. Our software enables mobile apps and marketing automation platforms to use the location data collected by a mobile device to understand their customer’s offline behaviors, reach out with personalized content based on these insights and measure if this brings consumers to physical stores.
Topics you can write about
- Proximity marketing - how it's rapidly changing the landscape of mobile marketing and what marketers need to know about it
- Location based notifications - how they can help marketers reach out to their consumers at key moments during the consumer journey
- Location intelligence - how it help marketers understand the offline behavior of their consumers and measure the impact of their marketing on foot traffic to stores
Sample Articles
https://www.plotprojects.com/blog/what-is-location-based-marketing/
https://www.plotprojects.com/blog/what-is-geofencing/
Resources
Location based notifications open rates - https://www.plotprojects.com/blog/why-do-android-users-open-more-notifications-than-ios-users/
Mobile usage - https://www.emarketer.com/Article/eMarketer-Unveils-New-Estimates-Mobile-App-Usage/1015611
Mobile app abandonment rates - https://www.apptentive.com/blog/2016/12/20/mobile-app-churn-causes-warning-signs-and-prevention/
Location-based services usage - https://www.statista.com/statistics/436071/location-based-service-users-usa/
Usage of location-based ad targeting - https://www.statista.com/statistics/452770/location-based-targeting-mobile-ad-campaigns-worldwide/