{"id":11074,"date":"2021-08-05T10:03:01","date_gmt":"2021-08-05T10:03:01","guid":{"rendered":"https:\/\/linkpizza.com\/?post_type=case&#038;p=11074"},"modified":"2022-03-29T09:12:23","modified_gmt":"2022-03-29T09:12:23","slug":"sanquin-bloeddonors","status":"publish","type":"case","link":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors","title":{"rendered":"Sanquin bloeddonors"},"content":{"rendered":"<p class=\"attachment\"><a href='https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case.jpg'><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case-300x200.jpg 300w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11074\" class=\"elementor elementor-11074\" data-elementor-post-type=\"case\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ed9c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1ed9c9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0589791\" data-id=\"0589791\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb1c79 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3fb1c79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8ce31da intro-case\" data-id=\"8ce31da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4051c17 elementor-widget elementor-widget-text-editor\" data-id=\"4051c17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCase\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdea62 yellow-bg-text elementor-widget elementor-widget-text-editor\" data-id=\"dcdea62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bloeddonors<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80835b9 yellow-line elementor-widget elementor-widget-text-editor\" data-id=\"80835b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>voor Sanquin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038e8fb elementor-widget elementor-widget-spacer\" data-id=\"038e8fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400fc18 case-tags elementor-widget elementor-widget-text-editor\" data-id=\"400fc18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/linkpizza.com\/nl\/tag\/awareness\" rel=\"tag\">awareness<\/a> <a href=\"https:\/\/linkpizza.com\/nl\/tag\/instagram\" rel=\"tag\">Instagram<\/a> <a href=\"https:\/\/linkpizza.com\/nl\/tag\/managed\" rel=\"tag\">managed<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-71dab58\" data-id=\"71dab58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-883a1f0 elementor-widget elementor-widget-image\" data-id=\"883a1f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin-1024x610.png\" class=\"attachment-large size-large wp-image-11079\" alt=\"\" srcset=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin-1024x610.png 1024w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin-300x179.png 300w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin-768x458.png 768w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a22857 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"0a22857\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-813367f\" data-id=\"813367f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ea9a2 elementor-widget elementor-widget-image\" data-id=\"48ea9a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/elementor\/thumbs\/Sanquin-logo-p2d3y0vu2uqoabhtibqwbu993lslrsjjwgo76hccly.png\" title=\"Sanquin logo\" alt=\"Sanquin logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-df3f78a\" data-id=\"df3f78a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a657ef4 case-vraag elementor-widget elementor-widget-text-editor\" data-id=\"a657ef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Doelstelling<\/h4><p>\u201cHelp ons betrokkenheid te cre\u00ebren, vooroordelen weg te nemen en meer bloeddonors te werven onder de doelgroep jonge vrouwen.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09dace6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"09dace6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d1ca124\" data-id=\"d1ca124\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3c9cc7 case-vraag elementor-widget elementor-widget-heading\" data-id=\"d3c9cc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campagne briefing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b48f04 elementor-widget elementor-widget-text-editor\" data-id=\"6b48f04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Door middel van meerdere influencer campagnes wilde Sanquin de betrokkenheid bij het merk vergroten en meer bloeddonors werven.<\/p><p>Sanquin is een not-for-profit organisatie die de bloedvoorziening in Nederland verzorgt. De organisatie redt 25 duizend mensenlevens per jaar en draagt met hun producten, diensten, technologie en doelgerichte medicatie bij aan de kwaliteit van leven van mensen.<\/p><p>De focus van deze campagne ligt op het goed informeren en motiveren om bloeddonor te worden onder de doelgroep jonge vrouwen die overwegen te doneren. Uit marktonderzoek van Sanquin blijkt namelijk dat hier de meeste potentie ligt.<\/p><p>Sanquin koos voor de expertise van de influencer marketing experts van LinkPizza en liet de drie campagnes met elk een eigen marketingdoel volledig door ons <a href=\"https:\/\/linkpizza.com\/nl\/company\/plans\/\">managen<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1769d67 elementor-align-left yellow-bg-btn elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"1769d67\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/linkpizza.com\/nl\/app\/marketplace\/channels\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bekijk onze influencers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-26aaf5f\" data-id=\"26aaf5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edd3ead case-usp elementor-widget elementor-widget-text-editor\" data-id=\"edd3ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Awareness &amp; engagement<\/h4><p>Doelstelling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7253d7 case-usp elementor-widget elementor-widget-text-editor\" data-id=\"b7253d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Jonge vrouwen<\/h4><p>Doelgroep<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9329304 case-usp elementor-widget elementor-widget-text-editor\" data-id=\"9329304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Het belang van bloeddonatie<\/h4><p>Boodschap<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-978686c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"978686c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bdf4e3\" data-id=\"2bdf4e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e03cafb elementor-widget elementor-widget-spacer\" data-id=\"e03cafb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf21b6 elementor-widget elementor-widget-image\" data-id=\"0bf21b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1700\" height=\"781\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-instagram-posts.png\" class=\"attachment-full size-full wp-image-11086\" alt=\"\" srcset=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-instagram-posts.png 1700w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-instagram-posts-300x138.png 300w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-instagram-posts-1024x470.png 1024w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-instagram-posts-768x353.png 768w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-instagram-posts-1536x706.png 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddc6c6 elementor-widget elementor-widget-spacer\" data-id=\"9ddc6c6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbfbe1f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"cbfbe1f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d94b9ec\" data-id=\"d94b9ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b01c4 case-vraag elementor-widget elementor-widget-heading\" data-id=\"37b01c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campagne<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69672b elementor-widget elementor-widget-text-editor\" data-id=\"b69672b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De campagne liep van januari t\/m maart 2021 en werd verdeeld in 3 fases:<\/p>\n<h5>Fase 1: Goede voornemens<\/h5>\n<p>Influencers brachten het doel van bloeddonatie onder de aandacht. Door de post te combineren met goede voornemens, werd bloeddonatie een actueel onderwerp. Een groot bereik cre\u00ebren was de voornaamste doelstelling in deze fase.<\/p>\n<h5>Fase 2: Vooroordelen over bloeddonatie<\/h5>\n<p>In fase 2 lag de nadruk op engagement. Met behulp van polls en de Sanquin quiz waarin vooroordelen over bloeddonatie werden weggenomen, gingen influencers het gesprek aan met hun volgers.<\/p>\n<h5>Fase 3: Werven van nieuwe donors<\/h5>\n<p>Influencers riepen hun volgers op om (ook) donor te worden of hierover na te denken en deelden een link naar de aanmeldpagina van Sanquin.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15b8269\" data-id=\"15b8269\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b24f3 case-usp elementor-widget elementor-widget-text-editor\" data-id=\"b4b24f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Posts, blogs en Story&#8217;s<\/h4><p>Opleveringen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5525bde case-usp elementor-widget elementor-widget-text-editor\" data-id=\"5525bde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Instagram, TikTok, Facebook &amp; websites<\/h4><p>Kanalen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a73c8 case-usp elementor-widget elementor-widget-text-editor\" data-id=\"a6a73c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Micro, nano, mid-tier en macro influencers<\/h4><p>Categorie bereik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bacd49d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bacd49d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-454c5ab\" data-id=\"454c5ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c77190 elementor-widget elementor-widget-image\" data-id=\"7c77190\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1250\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne.png\" class=\"attachment-full size-full wp-image-11093\" alt=\"\" srcset=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne.png 1250w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne-300x300.png 300w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne-1024x1024.png 1024w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne-150x150.png 150w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne-768x768.png 768w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-content-campagne-75x75.png 75w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97c5874 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"97c5874\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f7e99e\" data-id=\"8f7e99e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-267b6ec case-vraag elementor-widget elementor-widget-heading\" data-id=\"267b6ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultaten<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0b1ad case-usp elementor-widget elementor-widget-text-editor\" data-id=\"fb0b1ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>23 influencer samenwerkingen<\/h4><p>met als doelgroep jonge vrouwen<\/p><h4>\u00a0<\/h4><h4>111 geplaatste posts<\/h4><p>op social media en blogs<\/p><h4>\u00a0<\/h4><h4>2.1 miljoen views<\/h4><p>op de influencer posts<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06e1d8 case-usp elementor-widget elementor-widget-text-editor\" data-id=\"b06e1d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>125.624 interacties<\/h4><p>comments, likes en shares<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b332ddf case-usp elementor-widget elementor-widget-text-editor\" data-id=\"b332ddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"font-family: Roboto, sans-serif; color: rgba(0, 0, 0, 0.87);\">8.800 clicks<\/h4><p>naar de website of Instagrampagina van Sanquin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ffc70 elementor-widget elementor-widget-spacer\" data-id=\"d5ffc70\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e522f86 elementor-widget elementor-widget-spacer\" data-id=\"e522f86\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f22f84 elementor-widget elementor-widget-spacer\" data-id=\"1f22f84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d3031 elementor-widget elementor-widget-spacer\" data-id=\"82d3031\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d398d88\" data-id=\"d398d88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475e256 elementor-widget elementor-widget-text-editor\" data-id=\"475e256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Groot bereik onder de juiste doelgroep<\/h5><p>Alleen influencers met als voornaamste doelgroep vrouwen tussen de 18 en 35 jaar oud konden reageren op de campagne. Hierdoor werden uitsluitend influencers met een zeer relevante doelgroep ingezet. Door micro- en nano-influencers te combineren met mid-tier en macro influencers werd een groot bereik gecre\u00eberd met een hoog engagement.<\/p><h5>Positieve betrokkenheid<\/h5><p>In alle 3 de fases van de campagne werd door de doelgroep zeer positief gereageerd. Zowel het sentiment als de betrokkenheid onder de target doelgroep zijn door de influencer campagnes positief be\u00efnvloed. Volgers werden aan het denken gezet over bloeddonatie en vooroordelen werden met behulp van de Sanquin quiz weggenomen.<\/p><h5>Echte verhalen<\/h5><p>Veel influencers maakten deze campagne persoonlijk door eigen ervaringen met de bloedbank te delen. Zo deelde Joost (@joostvanwilligenburg) zijn ervaring als jarenlange bloeddonor en overweging om over te stappen op plasmadonatie. Kiki (@kikiduren) nam de camera mee tijdens haar eerste afspraak bij Sanquin en deelde haar ervaring als nieuwe bloeddonor.<\/p><h5>Verhoogd aantal donors<\/h5><p>Uit de reacties en aanmeldingen bij Sanquin blijkt de campagne een groot succes. Veel volgers zijn aan het denken gezet om zich in de toekomst aan te melden bij de bloedbank. Ook liet een aantal volgers weten zich te hebben aangemeld naar aanleiding van een influencer post.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa62268 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"fa62268\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2385e65\" data-id=\"2385e65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b509957 elementor-widget elementor-widget-spacer\" data-id=\"b509957\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5578a elementor-widget elementor-widget-image\" data-id=\"8f5578a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"734\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-interactie.png\" class=\"attachment-full size-full wp-image-11084\" alt=\"\" srcset=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-interactie.png 1300w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-interactie-300x169.png 300w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-interactie-1024x578.png 1024w, https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/sanquin-interactie-768x434.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbd10e elementor-widget elementor-widget-spacer\" data-id=\"2dbd10e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e78b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"55e78b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac8f00\" data-id=\"7ac8f00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79efd54 elementor-widget elementor-widget-heading\" data-id=\"79efd54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wil jij weten wat influencer marketing voor jouw merk kan betekenen?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c95fb elementor-align-center yellow-bg-btn elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"39c95fb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/sharon-jonker\/30min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plan een afspraak<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7bdb4f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e7bdb4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0ceb9\" data-id=\"5a0ceb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629ccbb elementor-widget elementor-widget-wpgb-grid\" data-id=\"629ccbb\" data-element_type=\"widget\" data-widget_type=\"wpgb-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Gridbuilder \u1d42\u1d3e Plugin (https:\/\/wpgridbuilder.com) -->\n<div class=\"wp-grid-builder wpgb-grid-7 blog-grid\" data-options=\"{&quot;id&quot;:7,&quot;type&quot;:&quot;masonry&quot;,&quot;source&quot;:&quot;post_type&quot;,&quot;loader&quot;:0,&quot;layout&quot;:&quot;vertical&quot;,&quot;reveal&quot;:0,&quot;isMainQuery&quot;:false,&quot;lazyLoad&quot;:0,&quot;cardSizes&quot;:{&quot;9999&quot;:{&quot;columns&quot;:2,&quot;height&quot;:240,&quot;gutter&quot;:20,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;1200&quot;:{&quot;columns&quot;:2,&quot;height&quot;:240,&quot;gutter&quot;:20,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;992&quot;:{&quot;columns&quot;:2,&quot;height&quot;:220,&quot;gutter&quot;:20,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;768&quot;:{&quot;columns&quot;:2,&quot;height&quot;:220,&quot;gutter&quot;:20,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;576&quot;:{&quot;columns&quot;:1,&quot;height&quot;:200,&quot;gutter&quot;:20,&quot;ratio&quot;:&quot;1.33333&quot;},&quot;320&quot;:{&quot;columns&quot;:1,&quot;height&quot;:200,&quot;gutter&quot;:20,&quot;ratio&quot;:&quot;1.33333&quot;}},&quot;fitRows&quot;:0,&quot;equalRows&quot;:0,&quot;equalColumns&quot;:0,&quot;fillLastRow&quot;:0,&quot;centerLastRow&quot;:0,&quot;horizontalOrder&quot;:0,&quot;fullWidth&quot;:0,&quot;transitionDelay&quot;:100,&quot;gallerySlideshow&quot;:0,&quot;rowsNumber&quot;:1,&quot;slideAlign&quot;:&quot;left&quot;,&quot;groupCells&quot;:1,&quot;draggable&quot;:1,&quot;initialIndex&quot;:0,&quot;contain&quot;:0,&quot;freeScroll&quot;:0,&quot;freeFriction&quot;:&quot;0.075&quot;,&quot;friction&quot;:&quot;0.285&quot;,&quot;attraction&quot;:&quot;0.025&quot;,&quot;autoPlay&quot;:0,&quot;pageDotAriaLabel&quot;:&quot;Page dot %d&quot;,&quot;isPreview&quot;:false,&quot;isGutenberg&quot;:false,&quot;rightToLeft&quot;:false}\"><div class=\"wpgb-svg-icons\" hidden>\n\t<svg viewBox=\"0 0 120 24\" width=\"0\" height=\"0\">\n\t<defs>\n        <polygon id=\"wpgb-star-svg\" points=\"12 2.5 15.1 8.8 22 9.8 17 14.6 18.2 21.5 12 18.3 5.8 21.5 7 14.6 2 9.8 8.9 8.8\"><\/polygon>\n    <\/defs>\n    <symbol id=\"wpgb-rating-stars-svg\">\n        <use xlink:href=\"#wpgb-star-svg\"><\/use>\n        <use xlink:href=\"#wpgb-star-svg\" x=\"24\"><\/use>\n        <use xlink:href=\"#wpgb-star-svg\" x=\"48\"><\/use>\n        <use xlink:href=\"#wpgb-star-svg\" x=\"72\"><\/use>\n        <use xlink:href=\"#wpgb-star-svg\" x=\"96\"><\/use>\n    <\/symbol>\n<\/svg>\n<\/div>\n<div class=\"wpgb-wrapper\">\n\t<div class=\"wpgb-main\">\n\t<div class=\"wpgb-layout\">\n\t<div class=\"wpgb-viewport\">\n\t\t<div class=\"wpgb-masonry\">\n\t\t\t<article class=\"wpgb-card wpgb-card-22 wpgb-post-20090\" data-col=\"1\" data-row=\"1\" data-format=\"standard\"><div class=\"wpgb-card-wrapper\"><div class=\"wpgb-card-inner\"><div class=\"wpgb-card-media wpgb-scheme-light\" data-action><svg data-ratio style=\"padding-top:77.6%\" viewBox=\"0 0 768 596\"><\/svg><div class=\"wpgb-card-media-thumbnail\"><a href=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2023\/12\/Sebastia-Mix-Mandarijnen-en-Sinaasappels-7-kg-onbehandeld-Fruit-Citrus-Sebastia.jpg\" tabindex=\"-1\" class=\"wpgb-handle-lb wpgb-lightbox\" data-type=\"image\" data-rel=\"7\" data-title=\"Citrus Sebastia managed influencer campaign\" title=\"Enlarge photo\"><div style=\"background-image:url(https:\/\/linkpizza.com\/wp-content\/uploads\/2023\/12\/Sebastia-Mix-Mandarijnen-en-Sinaasappels-7-kg-onbehandeld-Fruit-Citrus-Sebastia-768x596.jpg)\"><\/div><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wpgb-noscript-img\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2023\/12\/Sebastia-Mix-Mandarijnen-en-Sinaasappels-7-kg-onbehandeld-Fruit-Citrus-Sebastia-768x596.jpg\" alt=\"Citrus-Sebastia-Mandarijnen-managed-influencer-campaign\" height=\"596\" width=\"768\"><\/noscript><\/a><\/div><a class=\"wpgb-card-layer-link\" href=\"https:\/\/linkpizza.com\/nl\/nl\/case\/citrus-sebastia\"><\/a><\/div><div class=\"wpgb-card-content wpgb-scheme-dark\"><div class=\"wpgb-card-body\"><div class=\"wpgb-block-4 tags-section\"><span class=\"wpgb-block-term wpgb-idle-scheme-3 wpgb-hover-accent-1\" data-id=\"337\">Conversie<\/span><span class=\" wpgb-idle-scheme-3 wpgb-hover-accent-1\"> <\/span><span class=\"wpgb-block-term wpgb-idle-scheme-3 wpgb-hover-accent-1\" data-id=\"5\">Instagram<\/span><span class=\" wpgb-idle-scheme-3 wpgb-hover-accent-1\"> <\/span><span class=\"wpgb-block-term wpgb-idle-scheme-3 wpgb-hover-accent-1\" data-id=\"435\">managed<\/span><\/div><h3 class=\"wpgb-block-2\"><a target=\"_self\" href=\"https:\/\/linkpizza.com\/nl\/nl\/case\/citrus-sebastia\">Citrus Sebastia<\/a><\/h3><div class=\"wpgb-block-1\"><p>Via een managed influencer campagne vergrootte Citrus Sebastia de naamsbekendheid van het merk en werden kwalitatieve sales gegenereerd.<\/p><\/div><\/div><div class=\"wpgb-card-footer\"><a class=\"wpgb-block-3\" href=\"https:\/\/linkpizza.com\/nl\/nl\/case\/citrus-sebastia\">Lees verder<\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpgb-card wpgb-card-22 wpgb-post-10162\" data-col=\"1\" data-row=\"1\" data-format=\"standard\"><div class=\"wpgb-card-wrapper\"><div class=\"wpgb-card-inner\"><div class=\"wpgb-card-media wpgb-scheme-light\" data-action><svg data-ratio style=\"padding-top:66.8%\" viewBox=\"0 0 750 501\"><\/svg><div class=\"wpgb-card-media-thumbnail\"><a href=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case.jpg\" tabindex=\"-1\" class=\"wpgb-handle-lb wpgb-lightbox\" data-type=\"image\" data-rel=\"7\" data-title=\"professor grunschnabel case\" title=\"Enlarge photo\"><div style=\"background-image:url(https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case.jpg)\"><\/div><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wpgb-noscript-img\" src=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/05\/professor-grunschnabel-case.jpg\" alt=\"\" height=\"501\" width=\"750\"><\/noscript><\/a><\/div><a class=\"wpgb-card-layer-link\" href=\"https:\/\/linkpizza.com\/nl\/case\/professor-grunschnabel\"><\/a><\/div><div class=\"wpgb-card-content wpgb-scheme-dark\"><div class=\"wpgb-card-body\"><div class=\"wpgb-block-4 tags-section\"><span class=\"wpgb-block-term wpgb-idle-scheme-3 wpgb-hover-accent-1\" data-id=\"375\">awareness<\/span><span class=\" wpgb-idle-scheme-3 wpgb-hover-accent-1\"> <\/span><span class=\"wpgb-block-term wpgb-idle-scheme-3 wpgb-hover-accent-1\" data-id=\"5\">Instagram<\/span><span class=\" wpgb-idle-scheme-3 wpgb-hover-accent-1\"> <\/span><span class=\"wpgb-block-term wpgb-idle-scheme-3 wpgb-hover-accent-1\" data-id=\"435\">managed<\/span><\/div><h3 class=\"wpgb-block-2\"><a target=\"_self\" href=\"https:\/\/linkpizza.com\/nl\/case\/professor-grunschnabel\">Prof. Grunschnabel<\/a><\/h3><div class=\"wpgb-block-1\"><p>Door middel van een influencer marketing campagne wilde Professor Grunschnabel hun merkbekendheid vergroten onder foodies.<\/p><\/div><\/div><div class=\"wpgb-card-footer\"><a class=\"wpgb-block-3\" href=\"https:\/\/linkpizza.com\/nl\/case\/professor-grunschnabel\">Lees verder<\/a><\/div><\/div><\/div><\/div><\/article>\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Via een managed influencer campagne vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.<\/p>\n","protected":false},"author":15,"featured_media":11079,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[375,5,435],"class_list":["post-11074","case","type-case","status-publish","format-standard","has-post-thumbnail","hentry","tag-awareness","tag-instagram","tag-managed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sanquin bloeddonors | LinkPizza<\/title>\n<meta name=\"description\" content=\"Via een managed influencer campagne bij LinkPizza vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanquin bloeddonors | LinkPizza\" \/>\n<meta property=\"og:description\" content=\"Via een managed influencer campagne bij LinkPizza vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors\" \/>\n<meta property=\"og:site_name\" content=\"LinkPizza\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LinkPizza\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T09:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"894\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors\",\"url\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors\",\"name\":\"Sanquin bloeddonors | LinkPizza\",\"isPartOf\":{\"@id\":\"https:\/\/linkpizza.com\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#primaryimage\"},\"image\":{\"@id\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#primaryimage\"},\"thumbnailUrl\":\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png\",\"datePublished\":\"2021-08-05T10:03:01+00:00\",\"dateModified\":\"2022-03-29T09:12:23+00:00\",\"description\":\"Via een managed influencer campagne bij LinkPizza vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.\",\"breadcrumb\":{\"@id\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#primaryimage\",\"url\":\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png\",\"contentUrl\":\"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png\",\"width\":1500,\"height\":894},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/linkpizza.com\/nl\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sanquin bloeddonors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/linkpizza.com\/nl\/#website\",\"url\":\"https:\/\/linkpizza.com\/nl\/\",\"name\":\"LinkPizza\",\"description\":\"Content &amp; influencers\",\"publisher\":{\"@id\":\"https:\/\/linkpizza.com\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/linkpizza.com\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/linkpizza.com\/nl\/#organization\",\"name\":\"LinkPizza\",\"url\":\"https:\/\/linkpizza.com\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/linkpizza.com\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/linkpizza.com\/wp-content\/uploads\/2020\/12\/LP-logo_transparent.png\",\"contentUrl\":\"https:\/\/linkpizza.com\/wp-content\/uploads\/2020\/12\/LP-logo_transparent.png\",\"width\":2564,\"height\":754,\"caption\":\"LinkPizza\"},\"image\":{\"@id\":\"https:\/\/linkpizza.com\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LinkPizza\/\",\"https:\/\/www.instagram.com\/linkpizza\/\",\"https:\/\/www.tiktok.com\/@linkpizza\",\"https:\/\/www.youtube.com\/channel\/UC2JcItKM3dC22bfqFIUMzqQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sanquin bloeddonors | LinkPizza","description":"Via een managed influencer campagne bij LinkPizza vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors","og_locale":"nl_NL","og_type":"article","og_title":"Sanquin bloeddonors | LinkPizza","og_description":"Via een managed influencer campagne bij LinkPizza vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.","og_url":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors","og_site_name":"LinkPizza","article_publisher":"https:\/\/www.facebook.com\/LinkPizza\/","article_modified_time":"2022-03-29T09:12:23+00:00","og_image":[{"width":1500,"height":894,"url":"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"5 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors","url":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors","name":"Sanquin bloeddonors | LinkPizza","isPartOf":{"@id":"https:\/\/linkpizza.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#primaryimage"},"image":{"@id":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#primaryimage"},"thumbnailUrl":"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png","datePublished":"2021-08-05T10:03:01+00:00","dateModified":"2022-03-29T09:12:23+00:00","description":"Via een managed influencer campagne bij LinkPizza vergrootte Sanquin de betrokkenheid bij het merk en de groei in bloeddonors.","breadcrumb":{"@id":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#primaryimage","url":"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png","contentUrl":"https:\/\/linkpizza.com\/wp-content\/uploads\/2021\/08\/kiki-sanquin.png","width":1500,"height":894},{"@type":"BreadcrumbList","@id":"https:\/\/linkpizza.com\/nl\/case\/sanquin-bloeddonors#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/linkpizza.com\/nl"},{"@type":"ListItem","position":2,"name":"Sanquin bloeddonors"}]},{"@type":"WebSite","@id":"https:\/\/linkpizza.com\/nl\/#website","url":"https:\/\/linkpizza.com\/nl\/","name":"LinkPizza","description":"Content &amp; influencers","publisher":{"@id":"https:\/\/linkpizza.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/linkpizza.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/linkpizza.com\/nl\/#organization","name":"LinkPizza","url":"https:\/\/linkpizza.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/linkpizza.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/linkpizza.com\/wp-content\/uploads\/2020\/12\/LP-logo_transparent.png","contentUrl":"https:\/\/linkpizza.com\/wp-content\/uploads\/2020\/12\/LP-logo_transparent.png","width":2564,"height":754,"caption":"LinkPizza"},"image":{"@id":"https:\/\/linkpizza.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LinkPizza\/","https:\/\/www.instagram.com\/linkpizza\/","https:\/\/www.tiktok.com\/@linkpizza","https:\/\/www.youtube.com\/channel\/UC2JcItKM3dC22bfqFIUMzqQ"]}]}},"_links":{"self":[{"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/case\/11074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":27,"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/case\/11074\/revisions"}],"predecessor-version":[{"id":12065,"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/case\/11074\/revisions\/12065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/media\/11079"}],"wp:attachment":[{"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/media?parent=11074"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linkpizza.com\/nl\/wp-json\/wp\/v2\/tags?post=11074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}