{"id":1083,"date":"2018-10-12T11:47:14","date_gmt":"2018-10-12T11:47:14","guid":{"rendered":"http:\/\/blog.linkpizza.com\/?p=1083"},"modified":"2021-04-23T08:52:00","modified_gmt":"2021-04-23T08:52:00","slug":"influencer-marketing-tien-dos-en-donts","status":"publish","type":"post","link":"https:\/\/linkpizza.com\/nl\/blog\/influencer-marketing-tien-dos-en-donts","title":{"rendered":"Influencer marketing: 5 do’s en don’ts"},"content":{"rendered":"

Influencer marketing is d\u00e9 manier om jouw doelgroep op een effectieve manier te bereiken. \u00a0Het is daarbij belangrijk om de juiste match te vinden tussen de influencer en het merk. \u00a0Wil jij influencer marketing inzetten, maar weet je nog niet waar je rekening mee moet houden? Wij hebben vijf do\u2019s en don\u2019ts op een rijtje gezet.<\/p>\n

Vijf do\u2019s en don\u2019ts voor influencer marketing<\/h2>\n

Influencer marketing is een middel dat je gebruikt om je merk of organisatie bijvoorbeeld meer naamsbekendheid te geven. Hoe je influencer marketing het best in kan zetten? Wij geven je in dit artikel tien do\u2019s en don\u2019ts.<\/p>\n

Vijf do\u2019s<\/h3>\n
    \n
  1. Investeer in\u00a0 influencers die passen bij je merk! Via de\u00a0marktplaats<\/a> van LinkPizza kun je eenvoudig de juiste match vinden door te filteren op demografie, bereik, categorie, product en kanaal.<\/li>\n
  2. Zet naast macro-influencers ook\u00a0nano- en micro-influencers<\/a>\u00a0in. Zij richten zich namelijk doorgaans op een niche en staan ook dichter bij de doelgroep. Daarom heeft de content van een micro-influencer doorgaans meer impact op haar volgers.<\/li>\n
  3. Overweeg langetermijnrelaties met influencers en denk daarbij ook aan je eigen langetermijndoelen voor het gebruik van influencer marketing.<\/li>\n
  4. Bepaal je doelstelling. Wat wil je bereiken met de samenwerking?\u00a0Wanneer exposure je doel is, zal je op een andere manier te werk moeten gaan dan wanneer het draait om leads of sales. Door dit van te voren vast te stellen, is het ook gemakkelijker een duidelijk briefing op te stellen.<\/li>\n
  5. Laat influencers meedenken. Hij of zij weet namelijk als geen ander wat haar volgers interessant vinden.<\/li>\n<\/ol>\n

    Vijf don\u2019ts<\/h3>\n
      \n
    1. Kijk niet alleen naar bereik. Engagement is nog belangrijker. Een hoog engagement<\/a> laat zien dat de volgers daadwerkelijk aandacht hebben voor de content van de influencer.<\/li>\n
    2. Focus niet alleen op macro-influencers. Bekijk wat het best past bij je merk \u00a0en doelgroep en zet zowel macro- als micro-influencers in.<\/li>\n
    3. Oefen niet teveel controle uit over de content: geef de influencer ruimte voor creativiteit.<\/li>\n
    4. Geen duidelijk afspraken maken. \u00a0Het is belangrijk om van te voren goede afspraken te maken over de opdracht. Bedenk op welke manier je gebruik wilt maken van de kanalen van de influencer, wat jij van ze verwacht, wanneer er wat gecommuniceerd gaat worden en wat jij daartegenover zet. Het chat- en biedsysteem in LinkPizza zorgt ervoor dat je eenvoudig kunt onderhandelen en gemaakte afspraken altijd zijn terug te vinden voor beide partijen door simpelweg door de opdracht te scrollen.<\/li>\n
    5. Ga er niet vanuit dat influencers gratis of voor bijna niets willen werken. Benader ze als professionals. Ons biedsysteem en de mediakits met geverifieerde statistieken maken het mogelijk om de juiste prijs-kwaliteit verhouding te vinden.<\/li>\n<\/ol>\n

      Hopelijk hebben we je wat kunnen bijleren over de do\u2019s en don\u2019ts op voor influencer marketing! Wil je op de hoogte blijven van ins en outs rondom influencer marketing, volg ons dan op LinkedIn<\/a> en\/of Clubhouse.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \t\t\t\t\t\t<\/p>\n","protected":false},"author":15,"featured_media":10068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,55],"tags":[45,48,49,161,73,74,148],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-influencer-marketing","tag-adverteerder","tag-content-marketing","tag-influencer-marketing","tag-influencers","tag-marktplaats","tag-mediakit-nl","tag-micro-influencer"],"acf":[],"yoast_head":"\nInfluencer marketing: 5 do's en don'ts | LinkPizza<\/title>\n<meta name=\"description\" content=\"Wil jij influencer marketing inzetten, maar weet je nog niet waar je rekening mee moet houden? 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