Publisher mediakit van Klaas Joosten

This month a lot of new features went live on our platform. In this blog, we will update you on the most important updates and what this means for you as a creator! The updated media kit The LinkPizza mediakit is completely renewed, have you seen it yet? The statistics of your social media channels are now conveniently arranged on one page. This way brands can quickly and easily see what you can do for them. Clients know what to expect because the mediakit gives a clear and honest picture of the statistics. In addition, the mediakit is a handy tool to present yourself to external organizations you want to work with. You can easily copy and send the link of your mediakit to brands, but you can also put the link in your link-in-bio. To increase the chances of a collaboration, it is important that you have all your socials linked in your account. For example, are you active on multiple socials or do you manage one or more website(s)/blog? Then add these. This way you can include even more channels in your proposal when responding to cool campaigns and receive email alerts for campaigns targeting these specific channels! Additionally, make sure you’ve filled out all the information in your media kit and set it to public so it can be found by clients in the LinkPizza influencer marketplace. Here’s how to link all your channels for more collaborations   Once logged in go to ‘publisher’ and click on ‘channels’, here you will see all your approved channels listed. Then click on ‘+ New Channel’ at the top and add the channel you want to add. Go through all the steps and don’t forget to request approval. After this, your channel will be evaluated by our influencer manager. If your channel meets the requirements, it will be approved and you can respond to campaigns! Change in payouts From now on, you will provide a screenshot of your statistics before you are paid out. This concerns the statistics that LinkPizza cannot automatically retrieve, such as reach, views and clicks on TikTok and Instagram Stories or Reels. For clients, it is important to have all the statistics from the collaboration so they can see what the success has been and whether they are interested in a follow-up collaboration. Therefore, provide your statistics as complete as possible after posting the collaboration! How do I submit my statistics? Submit statistics about a week after you go live. Use your phone to take a screenshot of all the statistics and upload it into the campaign by clicking the ‘Upload statistics screenshot’ button. Once you have done this, the status of the campaign will convert to ‘invoicing’. This means that you have completed the collaboration and will be paid soon. Friends of LinkPizza We have changed our referral program, which allows you to earn money for bringing in new users, making it even easier for you to earn money! Before, you would get €5 when a new creator came in through your link and generated an affiliate lead within 90 days. But now you get this compensation as soon as a new creator comes in through your link and is approved for affiliate marketing or our marketplace. So the new user doesn’t have to produce a lead first and may have less than 25K followers! So are you excited about LinkPizza and would you like to recommend us to your friends and followers? Then send them your personal referral link and receive compensation (up to max. €250) for each approved user who came in through your link. You can find your unique referral link with user ID in your account under the heading ‘Affiliate’ and then ‘Referral program’. Copy the link (Example: https://linkpizza.com/nl/?ref=123456) and share it with your fellow creators or advertisers. Katsjing! ? Do you have questions about the new features or need help setting up your profile properly? Please feel free to contact us via our chat and we will be happy to help you!

Het bericht The updated media kit & earn money with the referral program ? verscheen eerst op LinkPizza.

Are you going to start with influencer marketing, but don’t know which type of influencer is best for your business and goals? LinkPizza conducted research on the effectiveness of influencers with different reach and is happy to share the results! Influencer marketing has become an essential part of the marketing strategy of many companies in recent years. Especially in the fashion industry, influencer marketing is an effective marketing tool. One problem we see a lot these days is that marketers often don’t know how to use influencers most efficiently for their brand. Because there are no specific guidelines available, companies often automatically focus on Instagram influencers with a lot of followers. Yet this usually doesn’t turn out to yield the best results. In order to find out how your brand can use influencers in the most efficient way, we conducted research on this topic. The effectiveness of influencers based on reach First, we looked at the categorization of the different types of influencers. Influencers can be divided into five categories based on reach: nano influencers, micro influencers, meso influencers, macro influencers and mega influencers. In addition, they can be recognized by a number of characteristics. The effectiveness of influencers by goal When using influencer marketing, you are dealing with three purposes: improving your company’s image, increasing your company’s brand awareness, and boosting sales*. To improve a company’s image, one can look at the engagement ratio, When increasing brand awareness, reach is an important KPI. Through a survey, we found out how the different types of influencers score on these objectives. Nano-influencers The survey found that nano-influencers cost the least, have the lowest reach, but have the highest engagement rate. Nano-influencers cost an average of €135.38 per collaboration and generate an average of 702 interactions. They reach an average of 8,379 people and achieve an engagement rate of 23.4%. Micro-influencers For micro-influencers, the engagement rate is a lot lower than for nano-influencers. Micro-influencers cost an average of €287.08 per collaboration and reach 19,904 people for this. With an average number of interactions of 1,547, micro-influencers have an engagement rate of 5.1%. Meso-influencers For meso-influencers, it was shown that the average rate is about €443.33. For this amount you get an average of 6,388 interactions with an engagement rate of 8.5%. A meso-influencer reaches an average of 85,676 people. Macro-influencers Macro-influencers cost an average of €1,145.67 and generate approximately 7,749 interactions with an engagement rate of 1.4%. Macro-influencers reach an average of 91,278 people. Conclusion Welk type of influencer is the most effective to work with depends mainly on your objective. Do you want to increase brand awareness? Then it is wise to choose an influencer with a large reach. Do you want to improve your company’s image? Then choose an influencer with a high level of engagement. Meso-influencers are well suited to use for both image enhancement and brand awareness. Meso-influencers have a larger reach than nano-influencers and micro-influencers, but at the same time are more accessible and cost-effective than macro- and mega-influencers. So do you want to achieve both objectives for your business? Then choose a meso-influencer! Of course, you don’t always have to make a choice. We recommend using several types of influencers for your influencer campaign so that you can analyze the differences yourself afterwards. Do you need more information or help? Contact us or chat with us! * Conversions and sales were excluded from this study because little to no information can be found about them and because influencers themselves often do not know how many conversions they have generated.

Het bericht The effectiveness of nano to mega influencers verscheen eerst op LinkPizza.

The holidays are just around the corner and due to the current corona measures most consumers will make their purchases online. December is also the month in which decisions are made with a view to the new year. Consider, for example, the switch to a suitable health insurance. As a content creator, the month of December is therefore an important period to properly relate to your followers. This way you can respond to their needs with your content and generate income from this with the help of affiliate marketing. A win-win situation! If someone makes a purchase or uses a service through your affiliate link, you will receive commission for this. To help you on your way, LinkPizza provides you with tips that fit well with the needs of consumers in the December month. Still completely new with an affiliate? Read our blog about making money with affiliate marketing. 1. Switching health insurance or energy supplier December is the month in which consumers review their health insurance and energy contract. By taking a critical look at the offer every year, you can save a lot of money. If this ties in with your content or the themes you often write about, you can not only help your followers save money, but you also earn something yourself. The affiliate fee for a switch is relatively high and can yield between € 15 and € 75 per switch. Energy suppliers in particular have a high commission. For example, you can create a post in which you compare different insurance companies or suppliers or you can take your followers with you in your own switching choice and inspire them to do the same. Affiliate programs of health insurance companies that you could promote via LinkPizza are Independer, Zorgkiezer and VerzekerdbijHEMA. For energy suppliers, these include Vattenfall, Essent and UnitedConsumers. Tip: find relevant affiliate programs by installing the LinkPizza Chrome extension and search for relevant keywords such as ‘health insurance’ or ‘energy supplier’ in this case. An orange dollar sign appears behind websites with an affiliate program in LinkPizza. Please note: log in with your LinkPizza account after installation. 2. Top affiliate advertisers Wondering which affiliate programs have the highest approval rates and commissions? These top 8 affiliate advertisers are definitely worth including in your content: Bol.com Vattenfall.nl Wefashion.nl Belvilla.nl Fashionette.nl Coolblue.nl Disneyplus.com Douglas.nl 3. Activities for the Christmas holidays Unfortunately, amusement parks, hotels, cinemas and other fun things to go to are closed. Fortunately, there are still plenty of alternative activities to come up with for the Christmas holidays. You can pay attention to these activities and inspire your followers!  Must-see series or films from streaming services such as Disneyplus, Ziggo Movies and Series, Pathe-Thuis and Amazon Prime. Fun board or computer games from Bol. Must-read books from Bol, Bruna, or De Bijenkorf. If you still want to do promote hotels or other public places and want to support these types of companies, you can also share early booking discounts or great deals for 2021. Interesting affiliate programs are for example Booking, Groupon or D-Reizen.    4. Christmas cards  Now that we are less allowed to visit each other, a Christmas card is a great way to show that you are thinking about someone. The design and shipment of your Christmas cards is very easy to arrange via various websites such as Greetz or Vistaprint. For example, you can make a list of your favorite Christmas cards to inspire your followers. 5. Gift ideas for under the tree With only essential stores open during December, consumers will have to order their gifts online. You can respond to this by posting about original gift ideas or by making a list of items for on your wishlist. Nice web shops for gifts (with an affiliate program of course) are Bol, Douglas, De Bijenkorf, Dille & Kamille, Etsy, Coolblue, Ici Paris XL, HEMA, Hunkemöller, Geeektech and Prénatal. 6. Preparations for Christmas & New Years Eve Even during the Christmas break in these crazy times, we want to catch up with our family and friends and organize a delicious dinner. Inspire your followers with tips for their dinners and outfit. Christmas Dinners will unfortunately not take place in restaurants this year, but at our own kitchen table! To respond to this, you can share items for a beautifully decorated Christmas table or tips for cookbooks with delicious recipes for the holidays. At web shops such as De Bijenkorf, Xenos, HEMA and Kwantum you will find nice interior items and at Bol you can of course go for a suitable recipe book. Are your followers running out of time to organize the Christmas dinner? Tip the Christmas meal box from Marley Spoon! Or have Albert Heijn deliver the groceries. Outfit and make up inspiration Inspire your followers with festive outfits and share your favorite items from fashion stores such as Asos, NA-KD, De Bijenkorf, VanHaren, WeFashion and Nelson. You can use these stores also as a gift idea! In addition, share your favorite beauty products for a beautiful make up look from, for example, Douglas or Ici Paris XL. Practical tips Webshop and service choice To get the most out of your affiliate promotion, there are a number of things you should pay attention to: Promote products and brands that you personally love and have experience with. Your enthusiasm makes followers more likely to buy a product. Refer as much as possible to well-known web shops where you can order several different items, such as Bol.com. This increases the chance that your followers will find what they are looking for and make a purchase. Are you referring to a specific product? Make sure that you promote the webshop with the cheapest price. Choose web shops with an attractive delivery time and keep an eye on the stock. PostNL will have to deal with a lot of pressure, so respond to this by promoting digital services such as streaming services or online orders that can be picked up.

Het bericht Affiliate content tips to boost your earnings in December verscheen eerst op LinkPizza.