Blogger marketing
You can use marketing for your own product, service or brand in many different ways. If you opt for blogger marketing via LinkPizza, you make smart use of a person who provides publications for a blog. These can be texts, images or other media forms. For example, if a blogger uses videos, the term vlogger is also used.
So what is blogger marketing?
Through blogger marketing, brands get influencers who blog to advertise for them online. Those bloggers then do so, for example, on their own blog and share the content via posts on various social media channels. This can be the blogger’s own channel or the channel of the brand being advertised. Incidentally, the term blogging comes from the combination of the words web and log, or weblog. Over time, the term weblog was shortened to blog, so now we only talk about blogs and blogging.
How does blogger marketing work?
Blog or blogger marketing refers to all activities aimed at promoting a blog itself or, on the contrary, promoting the posts posted on a blog. Blogger marketing is therefore a form of content marketing. With it, you increase brand awareness and at the same time share knowledge and information with your target group and your customers. You show what you are good at and what you know, and you radiate authority about the sector you are in.
Blogger marketing is thus the ideal way to attract new customers and retain existing customers. Don’t have enough time to regularly post on your blog and social media channels? Then engage one of the many influencers on our platform for this purpose.
Blogger marketing is hiermee de ideale manier om nieuwe klanten te trekken en bestaande klanten aan je te binden. Heb je zelf te weinig tijd om regelmatig iets te posten op je blog en je social mediakanalen? Schakel dan een van de vele influencers op ons platform hiervoor in.
Reach a specific target audience with blogger marketing
By choosing blogger marketing, you can reach a specific niche market. This is because each blogger or influencer has a completely unique target group. If you want to promote your product or service, use our platform to find a blogger with a target group that matches yours. If you promote your brand via blogger marketing, your reach will be a whole lot bigger all at once.
There are different types of bloggers focusing on different industries. For example, you can choose from:
- Food bloggers
- Fashion bloggers
- Travel bloggers
- Mommy bloggers
- Business bloggers
Finding bloggers via LinkPizza
LinkPizza is the largest creator network in the Netherlands. With us, you can choose from more than 5,500 channels of validated and linked influencers. This obviously includes a lot of bloggers and vloggers. Whether you are looking for micro, macro, mega, brand lovers and celebrities: you will find them all in our extensive network. Moreover, on LinkPizza’s platform you save a lot of time searching and selecting the right bloggers and influencers. After all, you place your assignment here yourself and they usually come to you with a proposal for your (blog) campaign.
Collaborate with a blogger
Would you like to start a campaign through LinkPizza so you can collaborate with a suitable blogger? In a few simple steps, you’ll have that covered with us. First register for our platform and then create your briefing in a few steps. You will also specify your wishes regarding the final result. The campaign request will then go live on our platform and you will receive proposals from relevant bloggers and influencers.
You then choose the blogs you think best suit you and your brand. From then on, you are in direct contact with the relevant creator and enter into a conversation about things like the final price and what the content of the content should be. Only when everything is to your liking will the blogger or influencer put the content live. From this moment on, you closely follow the performance of the campaign in your personal dashboard. So you always keep an overview.
“We received 57 proposals from influencers within a day,
21 good articles then went live!”
Jennifer Kok
Marketeer Heineken
LinkPizza: the blogger marketing platform of the Netherlands!
LinkPizza is the largest content and influencer platform in the Netherlands. Do you also want to connect with your target audience through the millions of reach of our 7,200+ influencer channels? Then use our platform and get started with blogger marketing yourself. Or let our blogger marketing experts help you manage your campaign. You can choose from different subscriptions so go for the option that best suits you, your business and your budget. In no time, you’ll then discover what impact successful blogger marketing has on your brand and sales.
Frequently asked questions
You will save at least 50% of your time by using LinkPizza for your influencer marketing. You no longer have to look for relevant influencers yourself, they will come to you with a proposal. In addition, all communication goes through our platform, so you no longer have to deal with separate e-mails or dm’s. You also no longer have to ask for statistics, because these can be followed in real time via our dashboard. Finally, we handle the invoicing: you will receive a weekly collective invoice for the collaborations you have entered into. We pay the influencer as soon as the collaboration is completed.
Every influencer within LinkPizza is manually checked by our experienced team. We apply strict quality requirements and check, among other things, that they have a minimum of 250 followers, have recently posted content and that their engagement rate is good. We also look at the quality of the posts and reactions.
You certainly can. We can manage the entire campaign for you, from drafting the briefing to evaluation.
Contact us to discuss the possibilities.
LinkPizza allows you to quickly and easily collaborate with many influencers at the same time. Suitable influencers can be found for almost every budget. On our abonnementen page you can read which subscription suits you best.
We recommend you to take out a Pro subscription so you can make unlimited collaborations and use our marketplace.
Brands:
