influencer marketing

Only pay for views: No Cure, No Pay

Why CPM-based influencer marketing?

Influencer marketing is the most successful marketing method to raise awareness of brands and products in an authentic way and build consumer trust. However, many companies are in the dark when starting with influencer marketing. What can you expect for what budget?

LinkPizza therefore enables CPM-based partnerships where influencers and brands agree in advance on a maximum budget and a target for the number of views (CPM). This way, all parties know exactly where they stand and as a brand you run less risk by only paying for the number of views achieved. You also have the chance that for the set maximum budget, your objectives will be far exceeded.

By working on the basis of views (CPM), which are more measurable than sales, we minimise disappointing results and create sustainable partnerships between companies and influencers. A win-win situation for both parties! Moreover, influencers are extra motivated to create a large reach if they have bet high on the number of views to be delivered (CPM).

So how does it work?

  1. Campaign launch: the briefing is prepared targeting a specific audience and the campaign goes live
  2. Influencer proposals: influencers come up with a price proposal, including price per view and a maximum number of views per collaboration
  3. Influencer selection: choose the most suitable influencers that fit your brand, target group and budget
  4. Price negotiation: negotiate final prices and numbers with the influencer
  5. Content delivery: the influencer delivers a preview of the content for review and after approval, the collaboration goes live
  6. Statistics: the influencer’s content is measured for 28 days
  7. Payment: pay for the views achieved within the period, but never more than the previously agreed maximum amount

CPM Performance channels

Suitable channels for CPM based influencer marketing.

View performance

Charlotte 75%
Yordi 50%
Randy 67%
Linda 85%
Lieke 100%

What's CPM?

CPM stands for Cost Per Mille, or cost per 1,000 views. Advertising based on CPM, is setting a target (views) and budget (€) per 1.000 views of the post.

Campaign conditions


Are you interested in working with influencers on CPM based on performance and views achieved? Then fill in the form below.

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Performance deals are deals with influencers where it is agreed in advance how many views an influencer expects to achieve and the amount the influencer will receive when this number is achieved.

Over a period of 28 days, views can be delivered. The views can be achieved using multiple deliveries (posts, reels, etc). The maximum compensation, the number of views and the type of deliverables will be discussed during the negotiation phase.

No, as soon as more views are obtained than agreed upon, you pay the maximum price agreed upon in the negotiation. If more views are obtained than have been agreed upon, it is to the advertiser’s advantage.

Yes, we apply a minimum fee of €0,02 per view, this amounts to a CPM of €20.

As an advertiser, you don’t pay until the results and therefore the statistics are delivered.

After the first deliverable went live, the 28 days start. Within that time, the other completions must also be live to count toward the deal.

Yes, you always receive a preview first that you can give feedback on, and only after approval does the content go live.

As many as you want. The number of collaborations depends on the budget you have available. You will know in advance if the budget is sufficient.

Yes, you can negotiate the number of views and the price per view. It is only a final deal once you and the influencer agree to the deal.

Yes, you can negotiate the amount you want to pay per view. It is only a final deal once you and the influencer agree to the deal within the platform.

No, not at this time (yet). But the influencer can use affiliate links during the collaboration if you have an affiliate program.

The influencer always gets paid according to the results achieved. So you can also bet higher than your average number of views to earn extra. Through additional content, the influencer is in charge of generating more views to reach the goal and thus the maximum compensation.

It is not currently possible to make appointments based on sales, as it is difficult to measure this properly and is not possible for all customers.

“At LinkPizza, you get professional help to get the most out of your influencer campaign.”

Sander Vessies

CEO Giftomatic