Why advertise in a podcast?
There are several reasons why you would choose to advertise in a podcast:
Targeted reach: Podcasts often have a very passionate and engaged audience that is often around a specific topic or niche. This makes it an excellent way to present your brand to a specific audience.
Longer lifespan: Podcasts can be downloaded and saved, making the lifespan of an ad longer than, say, a television or radio commercial.
Higher engagement: Podcasts are often listened to during an activity, such as walking, exercising or doing household chores. Listeners are often more engaged and more likely to respond to the ad than when relaxing in front of the TV.