The updated media kit & earn money with the referral program ?
This month a lot of new features went live on our platform. In this blog, we will update you on the most important updates and what this means for you as a creator! The updated media kit The LinkPizza mediakit is completely renewed, have you seen it yet? The statistics of your social media channels are now conveniently arranged on one page. This way brands can quickly and easily see what you can do for them. Clients know what to expect because the mediakit gives a clear and honest picture of the statistics. In addition, the mediakit is a handy tool to present yourself to external organizations you want to work with. You can easily copy and send the link of your mediakit to brands, but you can also put the link in your link-in-bio. To increase the chances of a collaboration, it is important that you have all your socials linked in your account. For example, are you active on multiple socials or do you manage one or more website(s)/blog? Then add these. This way you can include even more channels in your proposal when responding to cool campaigns and receive email alerts for campaigns targeting these specific channels! Additionally, make sure you’ve filled out all the information in your media kit and set it to public so it can be found by clients in the LinkPizza influencer marketplace. Here’s how to link all your channels for more collaborations Once logged in go to ‘publisher’ and click on ‘channels’, here you will see all your approved channels listed. Then click on ‘+ New Channel’ at the top and add the channel you want to add. Go through all the steps and don’t forget to request approval. After this, your channel will be evaluated by our influencer manager. If your channel meets the requirements, it will be approved and you can respond to campaigns! Change in payouts From now on, you will provide a screenshot of your statistics before you are paid out. This concerns the statistics that LinkPizza cannot automatically retrieve, such as reach, views and clicks on TikTok and Instagram Stories or Reels. For clients, it is important to have all the statistics from the collaboration so they can see what the success has been and whether they are interested in a follow-up collaboration. Therefore, provide your statistics as complete as possible after posting the collaboration! How do I submit my statistics? Submit statistics about a week after you go live. Use your phone to take a screenshot of all the statistics and upload it into the campaign by clicking the ‘Upload statistics screenshot’ button. Once you have done this, the status of the campaign will convert to ‘invoicing’. This means that you have completed the collaboration and will be paid soon. Friends of LinkPizza We have changed our referral program, which allows you to earn money for bringing in new users, making it even easier for you to earn money! Before, you would get €5 when a new creator came in through your link and generated an affiliate lead within 90 days. But now you get this compensation as soon as a new creator comes in through your link and is approved for affiliate marketing or our marketplace. So the new user doesn’t have to produce a lead first and may have less than 25K followers! So are you excited about LinkPizza and would you like to recommend us to your friends and followers? Then send them your personal referral link and receive compensation (up to max. €250) for each approved user who came in through your link. You can find your unique referral link with user ID in your account under the heading ‘Affiliate’ and then ‘Referral program’. Copy the link (Example: https://linkpizza.com/nl/?ref=123456) and share it with your fellow creators or advertisers. Katsjing! ? Do you have questions about the new features or need help setting up your profile properly? Please feel free to contact us via our chat and we will be happy to help you!
The effectiveness of nano to mega influencers
Are you going to start with influencer marketing, but don’t know which type of influencer is best for your business and goals? LinkPizza conducted research on the effectiveness of influencers with different reach and is happy to share the results! Influencer marketing has become an essential part of the marketing strategy of many companies in recent years. Especially in the fashion industry, influencer marketing is an effective marketing tool. One problem we see a lot these days is that marketers often don’t know how to use influencers most efficiently for their brand. Because there are no specific guidelines available, companies often automatically focus on Instagram influencers with a lot of followers. Yet this usually doesn’t turn out to yield the best results. In order to find out how your brand can use influencers in the most efficient way, we conducted research on this topic. The effectiveness of influencers based on reach First, we looked at the categorization of the different types of influencers. Influencers can be divided into five categories based on reach: nano influencers, micro influencers, meso influencers, macro influencers and mega influencers. In addition, they can be recognized by a number of characteristics. The effectiveness of influencers by goal When using influencer marketing, you are dealing with three purposes: improving your company’s image, increasing your company’s brand awareness, and boosting sales*. To improve a company’s image, one can look at the engagement ratio, When increasing brand awareness, reach is an important KPI. Through a survey, we found out how the different types of influencers score on these objectives. Nano-influencers The survey found that nano-influencers cost the least, have the lowest reach, but have the highest engagement rate. Nano-influencers cost an average of €135.38 per collaboration and generate an average of 702 interactions. They reach an average of 8,379 people and achieve an engagement rate of 23.4%. Micro-influencers For micro-influencers, the engagement rate is a lot lower than for nano-influencers. Micro-influencers cost an average of €287.08 per collaboration and reach 19,904 people for this. With an average number of interactions of 1,547, micro-influencers have an engagement rate of 5.1%. Meso-influencers For meso-influencers, it was shown that the average rate is about €443.33. For this amount you get an average of 6,388 interactions with an engagement rate of 8.5%. A meso-influencer reaches an average of 85,676 people. Macro-influencers Macro-influencers cost an average of €1,145.67 and generate approximately 7,749 interactions with an engagement rate of 1.4%. Macro-influencers reach an average of 91,278 people. Conclusion Welk type of influencer is the most effective to work with depends mainly on your objective. Do you want to increase brand awareness? Then it is wise to choose an influencer with a large reach. Do you want to improve your company’s image? Then choose an influencer with a high level of engagement. Meso-influencers are well suited to use for both image enhancement and brand awareness. Meso-influencers have a larger reach than nano-influencers and micro-influencers, but at the same time are more accessible and cost-effective than macro- and mega-influencers. So do you want to achieve both objectives for your business? Then choose a meso-influencer! Of course, you don’t always have to make a choice. We recommend using several types of influencers for your influencer campaign so that you can analyze the differences yourself afterwards. Do you need more information or help? Contact us or chat with us! * Conversions and sales were excluded from this study because little to no information can be found about them and because influencers themselves often do not know how many conversions they have generated.
Tim’s experiences with increasing sales or reach
Tim Lommerse, editor-in-chief at OnlineMarketing.nl, has experience with both sides of LinkPizza. The platform focuses on two parties: brands and content creators. Tim wrote a review with the pros and cons for both parties. Companies (advertisers) can use LinkPizza to find relevant publishers and influencers to promote their brand. On the other hand, the platform helps publishers and influencers to generate income by facilitating relevant content campaigns and affiliate marketing. Tim has been active for a while as a publisher with various websites and channels and also ran a number of campaigns as an advertiser. LinkPizza brings together affiliate, content and influencer marketing In his review he writes about his experiences with the LinkPizza plugin for automatic affiliate links. He also explains how you can earn even more as a publisher by responding to relevant campaigns. To highlight the advertiser’s side, he explains how you can easily and quickly receive proposals from publishers and influencers who are willing to promote your brand. Read the review on OnlineMarketing.nl
