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Case

Witjes – white eggs

for Blije Kip

Blije Kip Witjes
Blije kip

Question

Increase brand awareness for Blije Kip and ‘Witjes’; the tastiest and most durable free-range eggs.

Campaign

A great substantive campaign to ensure that awareness was created about the difference of this new product compared to other eggs. Witjes are the first free-range eggs with the ‘On the way to Planet Proof’ quality mark and they received the maximum 3 stars from the Animal Protection Agency!

Blije Kip filtered in our platform on the following characteristics: influencers with female followers, aged 25 to 54 years in the category ‘Food & Drink’, ‘Society’ and ‘Health & Fitness’.

Brand awareness

Target campagne

Website, Instagram,
Facebook & YouTube

Channels

€7.500,-

Budget

Resultaten

Website: 50.000

Views

Facebook: 203.000

Reach

Instagram: 179.700

Reach

 

YouTube: 22.000

Views

With macro influencers such as Faya Lourens and De Speld and micro influencers like De Nagelkerkjes, a wide reach across different channels has been reached. Each influencer gave its own shape to the Blije Kip story, with De Witjes in the lead.

A great reach for this kind of budget, with beautiful content across 4 different channels.

Fajah Lourens
De Nagelkerkjes
De Speld

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