Wide reach
In total, there were more than 300,000 views on the Instagram content. In addition, there was reach on Facebook and on the blogs and an additional reach of more than 30,000 views on Pinterest.
Very positive engagement
The target audience responded very positively in all 3 phases of the campaign. Not only on the special flavors, but also on the inspiration that was offered for making the recipes.
More followers on Instagram
During the campaign period, the number of followers on Professor Grunschnabel’s Instagram channel increased by more than 5%. This was not addressed, but this was a positive side effect of the campaign.
Improved findability
Thanks to the efforts of a number of (food) bloggers who provided high-quality blogs with links to Professor Grunschnabel’s website, the Domain Authority improved by more than 6% within six months. This is a long-term effect: these statistics will increase in the future.
More sales
There was an increase in the number of sales, both in the summer period and during the holidays.
Professional footage
The conditions included that the footage could be reposted on Professor Grunschnabel’s Instagram channel. In this way they get extra return on their investment: by using the professional images of influencers (with tag), they save on content production and they benefit from the positive influence of these influencers.