Question
“Help increase awareness for our campaign site and for donating blood.
Give Sinterklaas a gift of vital importance, donate blood! “
Campaign
Sinterklaas has a lot of wish lists in his big book. However, he cannot give many people and children what they would most like and need the most: new blood.
To draw attention to this campaign, Sanquin deployed widely: websites, Instagram, Twitter and Facebook. Influencers shared the personalized videos (which they made themselves on the website) and posted links to it.
Effectiveness was measured using UTM codes.
Awareness & traffic to the website
Target campaign
Campaign booster
Good start for viral content
€10.000,-
Budget
Results
189.000 video views
Reach
18.500 website views
Leads
4.900 interactions
Shares, comments and likes
In addition to your own socials, Adwords or banners, the use of influencers is a powerful way to boost your campaign. Many of our influencers were happy to cooperate to give this organization the attention it deserved. With 189,000 video views it was a succes.
Our influencers reinforced the online campaign and acted as a flywheel for the viral videos
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