Question
“Help us to raise awareness for the new platform ‘Living inspiration from Karwei’.”
Campaign
In no time, Karwei received 75 proposals from influencers at their briefing. The conditions: minimum Domain Authority of 20 and active in the field of ‘Shopping’ and ‘Home & Garden’. Out of them 25 influencers were chosen from those who had a good proposal and a good reach among the desired target group.
The communication with the influencers, the settlement and the insights into the results are all facilitated via the LinkPizza platform.
Findability
Target campaign
75 proposals
number of influencers who responded
25 articles
chosen and published articles
Results
13.300 views
watched
9.900 reads
views of 15 seconds or longer
Domain Autority: 30,3
average
25 beautiful articles with the best Karwei interior inspiration, including links to inspiration.karwei.nl. In the dashboard of LinkPizza Karwei can follow the real-time results of the Home inspiration campaign.
25% of the number of views was measured in the first 30 days, 75% of the reach took place thereafter. The range is still increasing to this day.
Long-term effect: one year after placement, the articles still deliver traffic.
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