In response to ING’s request, 25 proposals were received in which influencers briefly described what they wanted to write or post. A week later, 23 articles went live about the benefits of refinancing your mortgage. Including links to the ING site. All communication and billing went through the LinkPizza platform.
ING filtered in our platform for influencers with a minimum Domain Authority of 20, aged 35 to 65 years and in the ‘Personal Finances’ category