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Case

Qualitative blogs

for ING mortgages

ING case
Logo ING

Question

“Help us to raise awareness of mortgage refinancing and associate it with the ING brand”

Campaign

In response to ING’s request, 25 proposals were received in which influencers briefly described what they wanted to write or post. A week later, 23 articles went live about the benefits of refinancing your mortgage. Including links to the ING site. All communication and billing went through the LinkPizza platform.

ING filtered in our platform for influencers with a minimum Domain Authority of 20, aged 35 to 65 years and in the ‘Personal Finances’ category

Awareness & findability

Target campaign

164 proposals

From which ING could choose

23 articles posted within a week 

Selected and posted articles

20.100 views

Viewed

Domain Authority: 27

Average

23 clear and personal articles about refinancing your mortgage, including links to ING.nl. In the dashboard of LinkPizza ING can see the real-time results of the mortgage refinancing campaign.

Due to qualitative placements, there is still traffic on the published articles a year after this campaign. This still provides ING with visitors and good findability (a big advantage compared to banners or Adwords).

Results

The increase in awareness, traffic and findability is enormous and is still increasing after a year.

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